PRIVACY POLICY

This privacy policy sets out how Ember Weather ("we", "us" or "our") uses and safeguards any information provided by users of this website. We are committed to ensuring the protection of your privacy. Any information you provide us while using this website will be treated in accordance with this privacy policy. We reserve the right to update this policy periodically by revising this page. Users are encouraged to check this page occasionally to stay informed about any changes.

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We are responsible for collecting, processing, storing, and safeguarding personal and other information as part of providing our forecasting services and in carrying out our regular business activities. We manage personal information in accordance with the Data Protection Act 2018 and any other applicable regulations.

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Any questions regarding our processing of personal data should be directed to us via tamsin@emberweather.com.

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Information Collection and Usage We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: includes first name, last name, title, and gender.

• Contact Data: includes billing address, email address, and telephone numbers.

• Transaction Data: includes details about payments from you and other details of services you have purchased from us.

 

We also collect, use, and share aggregated data such as statistical or demographic data, which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' usage data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

 

We will collect information from you when:

• You contact us for information via our website or social media channels, or by phone or email.

• You request a weather forecast consultation or service.

• You subscribe to updates, newsletters, or other communications.

• You post on our social media channels, website, or blog.

• You work with us in a professional capacity.

 

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

1. Performance of a contract with you: where we need to perform the contract we are about to enter into or have entered into with you.

2. Legitimate interests: we may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example, to enhance our services and customer experience. We ensure that we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests.

3. Legal obligation: we may use your personal data where it is necessary for compliance with a legal obligation that we are subject to.

4. Consent: we rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example, if you subscribe to an email newsletter.

 

Cookies We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We may utilise third-party data analytics service providers, such as Google Analytics, to monitor website browser behaviour and navigation across our site.

 

These third-party data analytics service providers collect this information on our behalf in accordance with our instructions and in line with their own privacy policies. Data is anonymised and aggregated before reporting back to us and may include:

• Number of visitors to our site.

• Pages visited whilst using the site and time spent per page.

• Page interaction information, such as scrolling, clicks, and browsing methods.

• Source location and details about where users go when they leave the site.

• Page response times and any download errors.

• Other technical information relating to end user device, such as IP address or browser plug-in.

 

From time to time, we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, Twitter, Google, TikTok, and/or Instagram.

 

Your Consent By accessing this website, you acknowledge and consent to the practices outlined in this privacy policy. Your submission of information implies your acceptance of its use as described in this policy.

 

Security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

 

Links to External Websites Our website may include links to other websites (e.g., Instagram, LinkedIn, etc.) for your convenience. However, once you leave our site via these links, please note that we have no control over the privacy practices or content of those websites. We advise that you exercise caution and review the privacy policies of the respective websites.